RSS Feed usage is growing every month. Yahoo, Microsoft
& AOL now incorporate this technology into their products.
There are numerous feed readers, and some web browsers already incorporate
RSS reader technology.
Growth of RSS is beneficial to both publisher and user. For the
publisher, RSS is a free and easy way to promote a website and content.
For the user, RSS is a simple way to keep up with information and
maintain opt-in control.
As large sites extensively incorporate RSS feeds, smaller websites
are also adding RSS feeds as part of their marketing tools!
Find out more ... |
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Tips for a Better RSS Feed
Like anything else, a little work can pay dividends. Well-written RSS
feeds are more useful to readers and result in more website traffic for
the publisher. Below are several tips for making your RSS feed more effective.
1. Use interesting titles
Like a book is often judged by its cover, an RSS feed item is judged
by its title. Make sure your title is interesting, and try to put the
most important information early in the title, since some newsreaders
truncate title beyond a certian length.
Also, keep in mind that some newsreaders are set to only show feed item
titles. Don't assume that any feed item descriptions will be shown.
2. Include keywords
Since some readers will discover your feed through the many RSS search
engines on the internet, you will want to include as many descriptive
keywords in your feed item titles and descriptions. That does NOT mean
you should just add a string of keywords. Rather, incorporate keywords
naturally into your titles and descriptions.
3. Don't include all your content
Some publishers put full content text directly in the feed item. The
problem with including full text in a feed is that a reader has no incentive
to click through to the publisher's website. Instead, write your feed
item descriptions as 'teasers' that make a reader want to click over to
the website to read more.
Make your feed item descriptions brief, and include descriptive keywords.
Remember some newsreaders are set to truncate long descriptions, and some
newsreaders won't show descriptions at all. Keep your most important information
at the start of your description.
4. Keep your content fresh
Updating your feed regularly is a good way to keep reader interest. Feeds
(like websites) that are not updated for months on end tend to lose repeat
visitors. How often you refresh your content is up to the publisher. Keep
in mind, however, that readers can set their reader to show as few as
three feed headlines at a time. While it's not likely a problem, updating
too often could mean that some items may get overlooked.
Content is king. Use these tips to keep your RSS feeds well-read and
your website well-trafficed!
RSS is a growing technology that should be taken seriously. Start early
and reap the benefits of RSS marketing today!
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two-week trial to myrealtyfeed.com! |
